Everywhere is our stomping ground

Shop the shirts Mark, Pat, Will, and Wes own and love!

Hard factor favs

Hard factor favs

Product photo The Burnt End front Man driving off road vehicle
BEST SELLER

The Original

The Burnt End

$84.95
$84.95
Dark Blue, Pearl snap, short sleeve flat lay photo closeup of blue short sleeve shirt
BEST SELLER

Western

The Del Mar

$84.95
$84.95
Product photo of the salty dog shirt front Man in white shirt with fishing gear

The Original

The Salty Dog

$84.95
$84.95
Product photo The Sabine front picture of guy wearing moss green western shirt leaning against tailgate
BEST SELLER

Western

The Sabine

$84.95
$84.95
Product photo of The Guthrie Poncho shirt man putting a saddle on a horse wearing a long sleeve pearl snap shirt
Light beige and brown plaid fabric pattern

Western

The Guthrie

$94.95
$94.95
The Falfurrias shirt in faded gray with button-down front and dual chest pockets, designed for outdoors comfort. man with horse wearing the falfurrias shirt

Western Denim

The Falfurrias

$109.95
$109.95
The Cotulla relaxed fit outdoor shirt with button-up front and dual chest pockets in earthy brown tones Man wearing The Cotulla shirt and cowboy hat working with wire fencing in an outdoor rustic setting
BEST SELLER

Western Denim

The Cotulla

$109.95
$109.95
The Matamoros black button-up shirt with two chest pockets, designed for outdoors and everyday wear. man holding barbed wire wearing the matamorros shirt

Western Denim

The Matamoros

$109.95
$109.95
The Boundary Waters breathable green outdoor shirt with hood and pocket guy wearing moss green hoodie walking in water

Hoodie

The Boundary Waters

$64.95
$64.95

Shop the rest of the shirts!

The Original

Man fishing on a boat wearing The Ahi breathable outdoor shirt and sunglasses

Western

Man wearing a light blue checkered shirt and green cap sitting and smiling with others around outdoors

Ultra-Lite

Man with a beard wearing a light plaid shirt and a two-tone baseball cap sitting in the driver's seat of a vehicle outdoors.

Denim

Man in blue denim shirt

Flannel

Man wearing a red plaid shirt and cowboy hat holding a canned drink beside a saddled horse in a dry field.

Corduroy

Man with beard wearing a dark button-up shirt and a green and white trucker hat sitting outdoors with blurred wooden background.

Hoodies

Man wearing camo shirt and Poncho Outdoors cap releasing a brown trout into a stream using a fishing net.

Kids

Boy in blue shirt sitting on fence
Neon-style text reading "HARD FACTOR" above illustrated faces of four men outlined in blue and red against a dark brick wall background. Neon-style text reading "HARD FACTOR" above illustrated faces of four men outlined in blue and red against a dark brick wall background.

As heard on Hard Factor

Best sellers

Best sellers

The Bertha rust orange short sleeve outdoors shirt with front pockets Man tossing up football wearing orange Texas shirt
White longhorn silhouette on burnt orange background
Black logo with text "THE NATTY-BACK" and callout phrases surrounding it in a stylized badge shape

Western

The Bertha

$124.95
$124.95
Product photo The Burnt End front Man driving off road vehicle
BEST SELLER

The Original

The Burnt End

$84.95
$84.95
product photo front of the abilene shirt Close-up of a man wearing The Abilene shirt in a camouflage pattern, holding a shotgun over his shoulder outdoors.
Seamless desert camouflage pattern with abstract shapes and various desert plants like cacti and succulents in earthy tones
NEW

Western

The Abilene

$94.95
$94.95
Product photo The Gunnison front Man fishing on river wearing The Gunnison outdoors shirt
BEST SELLER

The Original

The Gunnison

$94.95
$94.95
product photo front of the dogtooth shirt man fishing wearing the dogtooth shirt
NEW

Western

The Dogtooth

$84.95
$84.95
Product photo The Banded Duck front Man wearing The Banded Duck shirt blending into tall grass during outdoor activity at dusk
Close-up of a textured fabric pattern resembling dried grass and twigs in earthy tones of brown and green.
Tuff-Thread

Tuff-Thread

The Banded Duck

$119.95
$119.95
product photo south texas camo shirt front man leaning on fence wearing south texas camo shirt
Desert camouflage pattern with scattered cacti and desert plants in beige and green tones
BEST SELLER

Western

The Carrizo

$94.95
$94.95
Product photo of The Alpine Poncho shirt man fly fishing in long sleeve button down green micro grid
Pattern of small green shamrocks on a white background
BEST SELLER

Western

The Alpine

$94.95
$94.95
Product photo The Albany front Man smiling outdoors wearing The Albany shirt with a nature-inspired camo pattern and a mesh trucker hat
Seamless desert camouflage pattern with abstract shapes and various desert plants like cacti and succulents in earthy tones
NEW

The Original

The Albany

$94.95
$94.95
Product photo The Swamp Chomp front Older man smiling while sitting at desk holding a football wearing The Swamp Chomp blue shirt in an office setting
Green alligator head outlined in orange and white on blue background
Black logo with text "THE NATTY-BACK" and callout phrases surrounding it in a stylized badge shape

The Original

The Swamp Chomp

$124.95
$124.95
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